# Marcus and Muse

> Independent programmatic advertising consultancy in Ottawa, Canada. Three
> pillars: Curated (our approach to media buying — hand-picked TV & streaming
> inventory on documented supply paths), Consultative (media strategy, buying,
> and advisory from both sides of the transaction — two decades inside SSPs,
> CTV platforms, and ad serving), and Community (founder of the Ottawa Ad Club).

Key facts: founder-led by Aaron Foley (previously Sharethrough and Samsung
Ads); serves advertisers and agencies across Canada, bilingual EN/FR; sell-side
consulting for publishers, streamers, and DOOH networks at $200/hour USD or
$5,000/month retainer (3-month minimum); no rebates, kickbacks, or reselling
margin. Contact: aaron@marcusandmuse.com · calendly.com/aaron-marcusandmuse/30min

## Core pages

- [Home](https://www.marcusandmuse.com/): the three pillars and positioning
- [Curated](https://www.marcusandmuse.com/curated): how we buy media — hand-picked TV & streaming, documented supply paths, white-label available to agencies
- [Consultative](https://www.marcusandmuse.com/consultative): media strategy, buying, and advisory across the whole system
- [Community](https://www.marcusandmuse.com/community): the Ottawa Ad Club
- [About](https://www.marcusandmuse.com/about): the name, the founder, what independent means
- [Supply-path documentation sample](https://www.marcusandmuse.com/supply-path-example): the per-campaign transparency record

## For advertisers

- [Media buying](https://www.marcusandmuse.com/media-buying): media buying agency in Ottawa, transparent fees
- [Streaming TV advertising](https://www.marcusandmuse.com/streaming-tv-advertising): Canadian streaming landscape — Crave, CBC Gem, Pluto TV, Prime Video
- [CTV advertising](https://www.marcusandmuse.com/ctv-advertising): the buying machinery — supply paths, ad pods, measurement
- [Programmatic](https://www.marcusandmuse.com/programmatic): display, video, audio through clean supply paths
- [Digital out-of-home](https://www.marcusandmuse.com/dooh): DOOH across Canadian networks

## For publishers and media owners

- [Consulting](https://www.marcusandmuse.com/consulting): sell-side practice — leakage, latency, monetization
- [Supply chain audits](https://www.marcusandmuse.com/consulting/supply-chain-audits): ads.txt / sellers.json / schain
- [Prebid](https://www.marcusandmuse.com/consulting/prebid): header bidding optimization
- [Publisher monetization](https://www.marcusandmuse.com/consulting/publishers): ad revenue optimization
- [Streaming monetization](https://www.marcusandmuse.com/consulting/streaming): FAST, AVOD, CTV platforms
- [DOOH monetization](https://www.marcusandmuse.com/consulting/dooh): SSP integration for screen networks