MARCUS·AND·MUSE
Blog Notes from the trade

Writing from both sides of the transaction.

What we see in real engagements — monetization, supply paths, TV & streaming — written for the people doing the work, not for other consultants.

CTV & streaming

How Much Does CTV Advertising Cost in Canada?

What CTV advertising actually costs in Canada: CPM ranges by deal type, the fee stack underneath the quote, minimum spends, and how to compare quotes.

The discipline to see it clearly. The imagination to fix it.

Curated · Consultative · Community

Talk through what you're seeing in your own numbers.

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