Blog Notes from the trade

Writing from both sides of the transaction.

What we see in real engagements — monetization, supply paths, TV & streaming — written for the people doing the work, not for other consultants.

Part 1 of 2 · with ProOps Consulting

Publisher Monetization in 2026: Why Strategy Sets the Ceiling and Ad Ops Sets the Floor

Two independent ad tech consultants on healthy publisher monetization in 2026, the gaps they see most, and why strategy dies in the ad server.

September 2026

The discipline to see it clearly. The imagination to fix it.

Curated · Consultative · Community

Talk through what you're seeing in your own numbers.