MARCUSANDMUSE
Curated by Marcus and Muse For local agencies

TV & streaming advertising, without the complexity.

Your clients keep asking about advertising on television and streaming. Now you have an answer: hand-picked, quality-vetted inventory, planned and run by someone who has spent two decades inside the machinery — under your agency’s name.

CURATED BY · MARCUS AND MUSE ·&
What you get

Hand-picked TV & streaming inventory

Your clients’ ads run on real television and streaming apps that we chose deliberately — not whatever an open exchange happened to serve that day.

Someone who’s done this for two decades

The person building your campaigns spent two decades inside the platforms that sell this inventory. We know what quality looks like because we used to sell it.

Plain-language reporting

What ran, where it ran, what it cost, what it did. Reports your account team can hand to a client without a translator.

Your agency stays the hero

You keep the client relationship and the credit. We work behind your brand, at wholesale terms, and we don’t poach.

How it works
01

Bring the client and the goal

A budget, an audience, a market. That’s all we need to start — no adtech vocabulary required.

02

We build and run the campaign

Planning, inventory, execution, optimization — on television and streaming apps we’ve personally vetted.

03

You present the results

Plain-language reporting under your brand. Your client sees their agency delivering television. We stay invisible.

Questions agencies ask
What is Curated by Marcus and Muse?
A simple way for local agencies to offer television and streaming advertising to their clients. We hand-pick the inventory, vet the supply, and run the campaigns — your agency keeps the client relationship and takes the credit.
Do I need programmatic expertise to use it?
No — that's the job we take off your plate. You bring the client and the goal; we bring the inventory, the buying, and reporting in plain language. If you ever want the technical detail, we'll gladly show our work; every supply path is documented.
What does “curated” mean in practice?
Every publisher and app in the lineup was chosen deliberately and vetted for quality — where the ads run, who actually watches, and how the inventory reaches us. Nothing is bought blind off an open exchange.
How does the industry-facing version work?
Curated deal IDs and private marketplaces built on direct, sellers.json-DIRECT supply, activated in your DSP or ours. Supply paths reconcile against ads.txt and app-ads.txt, and the property list is named, not blind.
For the industry-minded

The detail block, for those who speak the language.

Curated is built on direct publisher relationships: curated deal IDs and private marketplaces on supply declared DIRECT in sellers.json, reconciled against ads.txt and app-ads.txt, activated in your DSP or ours. Short paths, named properties, documented supply chains — the same standards we audit for publishers.

Full supply-path documentation is available for any campaign — just ask. It's already written. See a sample one-pager →

Aaron Foley is the principal of Marcus and Muse, an independent programmatic advertising consultancy in Ottawa. He has spent two decades inside the programmatic supply chain — including roles at Sharethrough and Samsung Ads — and founded the Ottawa Ad Club.

Your clients are already watching. Let’s put them on the screen.

Curated · Consultative · Community

Bring a client budget, or just curiosity about whether this fits your agency. We’ll walk through the lineup and the terms on one call.

Book 30 minutes