Hand-picked TV & streaming inventory
Ads run on real television and streaming apps we chose deliberately — never whatever an open exchange happened to serve that day.
Vetted by someone who used to sell it
The person building the campaigns spent two decades inside the platforms that sell this inventory. We know what quality looks like from the other side of the counter.
Documented, end to end
Every supply path is written down before anyone asks: named properties, deal IDs, seller declarations. It’s a record, not a promise.
Plain-language reporting
What ran, where it ran, what it cost, what it did. Reports you can hand to a CFO — or your client — without a translator.
Start with the goal
A budget, an audience, a market. That’s all it takes to begin — no ad tech vocabulary required.
We build and run the campaign
Planning, inventory, execution, optimization — on television and streaming apps we’ve personally vetted.
Everything is shown
Plain-language reporting and a documented supply path for every flight. You always know what ran and where the money went.
Agencies can run Curated as their own.
If your clients keep asking about television and streaming, Curated plugs in behind your brand: we plan and buy the same way we always do, your reports carry your logo, and you keep the client and the credit. Wholesale terms. We don’t poach.
- What is Curated by Marcus and Muse?
- Our approach to buying television and streaming advertising: hand-picked inventory, vetted supply, documented paths. Every campaign we run is bought this way — for advertisers directly, or behind an agency's brand.
- Do I need programmatic expertise to work with you?
- No — that's the job we take off your plate. You bring the goal; we bring the inventory, the buying, and reporting in plain language. If you ever want the technical detail, we'll gladly show our work; every supply path is documented.
- What does “curated” mean in practice?
- Every publisher and app in the lineup was chosen deliberately and vetted for quality — where the ads run, who actually watches, and how the inventory reaches us. Nothing is bought blind off an open exchange.
- Can my agency offer Curated to its clients?
- Yes — white-label. We run the campaigns the same way we run our own; your reports carry your brand, your client stays yours, and we stay invisible. Wholesale terms, no poaching, no minimum roster.
- How does the industry-facing version work?
- Curated deal IDs and private marketplaces built on direct, sellers.json-DIRECT supply, activated in your DSP or ours. Supply paths reconcile against ads.txt and app-ads.txt, and the property list is named, not blind.
The detail block, for those who speak the language.
Curated is built on direct publisher relationships: curated deal IDs and private marketplaces on supply declared DIRECT in sellers.json, reconciled against ads.txt and app-ads.txt, activated in your DSP or ours. Short paths, named properties, documented supply chains — the same standards we audit for publishers.
Full supply-path documentation is available for any campaign — just ask. It's already written. See a sample one-pager →
Your audience is already watching. Let’s meet them there.
Bring a budget and a goal — your own, or your client’s. We’ll walk through the lineup, the paths, and the terms on one call.
Book 30 minutes